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CHISTA CULTURAL CENTER

Book & Stationery Shop Visual Identity

2014  |  Teamwork  |  Timeline: 2 month

Tools:

Adobe Creative Suite

Role:

Logo Design and Visual Identity

Chista Cultural Center was a client of Rath Graphic Advertising Agency during my tenure as a graphic designer. In this project, I was entrusted with designing their Photography Festival's logo, stationery, and visual identity, including the design of signs and credit cards, under the supervision of the art director at the time.

In consultation with the design team, it was decided to break the common templates in office stationery design to achieve a more creative composition using typography. For the logo design, I tried to place the writing of Chista in a circle within the camera lens frame, which ultimately resulted in a complete success. The warm color scheme and use of parallel lines of Iranian typography were a metaphor for books, the atmosphere of the library, and cultural products.

Brief:

Logo.jpg
Letterhead and Cards.jpg
Official set mockup.jpg

CHISTA CULTURAL CENTER

Brief:

Book & Stationery Shop Visual Identity

2014  |  Teamwork  |  Timeline: 2 month

 

Technology tools:

Adobe Creative Suite

 

Role:

Logo Design and Visual Identity

Chista Cultural Center was a client of Rath Graphic Advertising Agency during my tenure as a graphic designer. In this project, I was entrusted with designing their Photography Festival's logo, stationery, and visual identity, including the design of signs and credit cards, under the supervision of the art director at the time.

In consultation with the design team, it was decided to break the common templates in office stationery design to achieve a more creative composition using typography. For the logo design, I tried to place the writing of Chista in a circle within the camera lens frame, which ultimately resulted in a complete success. The warm color scheme and use of parallel lines of Iranian typography were a metaphor for books, the atmosphere of the library, and cultural products.

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